Social Media On Off-Page SEO

The first and foremost priority of Google is to provide quality content to its searchers. And the best feature of a quality content is that it gets shared more. Search engines like Google take social signal as an important metric for ranking web pages.

Make profiles for your blog or business website on social networks so that you can stay connected with your users and visitors socially. When you grow a strong social community making your content go viral becomes a lot easier. You just have to share your web page’s link with your followers and the rest is done by them. If you write really great and compelling content it will get shared more and hence increase its chances of getting better rank in search results.

Engagement with your social community is a very important aspect when you want your social community to share your content virally. So try to provide as much value you can to your followers so that they are loyal to you and love to share your content.

Social bookmarking is also a great way to do off-page SEO for your web pages. There are hundred of social bookmarking sites that help users bookmark your web page if they liked it. If your web page gets bookmarked more it sends good signals to search engines that your content is great and should be ranked higher.

You can also bookmark your own web pages using tools like Social Poster or Social Marker to bookmark them over a large number of social bookmarking sites. It saves you a lot of time as it semi-automates the process of bookmarking and you also don’t need to wait to for others to bookmark your page for you to tell Google about it. 

About SEM | SMO | SMM

WHAT IS SEM?

Sometimes you hear people using the terms SEO and SEM interchangeably and although these two terms may have once had a very close origin and meaning, today they are distinct from one another. Let us see how Google defines SEM (search engine marketing).

The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). — online marketing vocabulary, Learn with Google

As we can see, SEM involves paid advertisements such as Adwords, Bing ads, Yahoo and any other methods of online advertising. This process involves the creation of campaigns and measuring results. You set a budget and expect an immediate return on that investment. It is also the fastest way to get your website to show up on the first page of search engine results. These results show up as sponsored ads at the top or side of the organic search results.

WHAT IS SMO?

So now we know what SEO and SEM are, but what is SMO? SMO stands for Social Media Optimization. Perhaps the best definition I found for this was via a forum on the discussion of SMO:

Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily. — anonymous

The bottom line is, you have to build online profiles via social media networks so that you can share the content you create on your website or blog. Additionally, you add social media share buttons to allow other people to easily share your content.

WHAT IS SMM?

Similar to SEM, SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.