The anchor text of a link is the readable portion; it only refers to the text you use, not the URL. For example, if you link to SEO SERVICES, you might write the link out as "SEO SERVICES" This makes “SEO SERVICES” the anchor text of the link. Search engine robots use anchor text to help determine what that page is about, and provide keywords to help other users find that page. As such, choosing specific anchor text is an important aspect of SEO.
First off let’s define anchor text. Anchor text is that portion of a hyperlink that is viewed by a user on a webpage (the clickable text). This is a most important off page factor to securing high rankings in Google is appropriate anchor text pointing to the specific page of your website that has been optimized to target that term for that keyword phrase.
Here is a typical html link:
Finally we can say that the anchor text is a keyword, & by using it we increase the ranking of our keyword on your search engine Result.