If you want to succeed with your website, you have to decide how
much you will spend on search engine optimization. As SEO is crucial to survive
the fierce online competition, the question is not if you should invest in SEO
but how much you invest. SEO can be very expensive. How can you get more for
your money?
How much do SEO
companies charge?
1. Hourly consulting:
the average SEO agency (or individual) charges between $100 and
$300 per hour (all amounts in US$).
2. Fixed prices:
businesses that are new to SEO
often buy servicesat
fixed prices. This can be a website content audit (usually $500-$7,500), link
profile audits ($500-$7,500) or SEO copywriting ($0.10-$0.50 per word).
3.
Monthly retainer:
the most popular pricing model
is a monthly payment. On average, SEO agencies and individuals charge
$750-5,000 per month. Depending on how much you pay, you can expect different
services: regular analytics reports, on-site optimization, link building,
keyword research, etc.
Some
offshore companies offer 'SEO' services for much lower prices
($100-$500/month). In general, you can be sure that these services use spam
techniques to 'promote' your website and that these services will backfire on
you.
If an SEO service is too cheap, it's likely that they use risky
methods. That's a lesson that many businesses had to learn in the past.
How to get more for
your money
Many things that SEO
agencies do for you can be automated with the right tools. For example, our
web-based SEO tool SEOprofiler can do the following for you:
·Regular website audits:the website audit tool in SEOprofiler
automatically checks the content of your web pages and it shows you all the
errors that should be corrected.
·Regular link profiler audits:the link profiler tool in SEOprofiler shows
you the backlink structure of your website. It also shows the backlinks that
could have a negative influence on the rankings of your web pages.
·Regular analytics reports:use the scheduler in SEOprofiler to
automatically get website analytics reports by email. You can also view your
reports online and you get access to all important key metrics.
·On-site optimization:the Top 10 Optimizer tool in SEOprofiler
analyzes the content of your web pages.
·Regular position checks:the ranking monitor in SEOprofiler checks the
position of your web pages on Google, Bing and Yahoo. You can specify the exact
city from which the rankings should be checked. The ranking monitor informs you
about dramatic ranking changes, it shows easy ranking opportunities, and much
more.
Search engine optimization takes time. SEO is a long-term investment. You will get the best results if you regularly work on your web pages. If you haven't done it yet, try SEOprofiler now:
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It is vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and - perhaps most importantly - your bottom line.
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience's online content and join discussions to learn what is important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It is better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It is better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
Social media and content marketing success does not happen overnight. While it is possible to catch lightning in a bottle, it is far more likely that you will need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they will share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You would not ignore someone who reaches out to you in person so don't ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Do not publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they would not hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can not expect others to share your content and talk about you if you do not do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.
Search Engine Optimization has two parts one is on page seo optimization and off page seo optimization.
On Page SEO Techniques
Here we are going to share On Page SEO Optimization Techniques which we follow and apply on our blog posts or for our clients. Read these on page seo tips or On Page SEO Optimization Techniques in details below.
On Page Optimization Techniques – 10 Elements
1 - Use of Keyword in Title
Keyword must be used in title of the post and must be use in the content also. This on page seo tips plays major role in search engine optimization.
2 – Meta Tags
Keywords must be used in Meta Title, Meta Description and Meta keywords in the post. These on page optimization techniques give signals to search engine about your chosen keywords.
3 – Keywords in URL
If keyword is present in the URL of the post, then your post is really going to rock in the search engines.
4 – Proper USE of H Tags
Use of the Keywords in H1, H2 and H3 tags in your content, if you are optimizing 3- 4 keywords in your content then you can use first keyword in H1 tag, second keyword in H2 tag, Third keyword in H3 tag. In this way by using H tags in your content you can do on page seo optimization of your all keywords.
5 – High light your Keywords
High lighting keywords in the post by making them Bold, Italic and underlined is the best way to high light the keywords. It is also called as keyword optimization in the content. I must apply this on page seo optimization techniques in my every post.
6 – Starting and Ending
You should start your content with keyword and must end with keywords, I want to say that Keywords must be present in first 100 and last 100 words of the content. You cant avoid this on page seo techniques for proper keyword optimization in content.
7 – Length of the Content
Content must be written in minimum 300 words and content with above 500 words are more preferred by search engine to rank higher. Try to write large content in the post to follow this on page seo tips in your website.
8 – Interlinking the Posts
Just Inter link your blog posts using keywords of your posts this will really magically increase your search engine ranking and is very important on page seo optimization techniques of your content.
9 – USE Image alt Tag
Use minimum 1 image in your every post or page and use keyword by Image Alt Tag to this Image as Alternative Text. If you are using 2 or three images in posts then you can use second keyword or third keyword in Image alt tag.
10 – Use One External Link
You can add one External Link to the post using keyword as anchor text. This On Page SEO Techniques works as the plus point to on page seo optimization techniques of blog posts.
11 – Keyword Density
Personally I recommend using keyword in proper density; Ideal Keyword Density is 1 – 2 % for right optimization. Really effective On Page Optimization techniques.
1.What are the four main components
of the Google Analytics platform?
Collection
Configuration
Continuation
Processing
Progressing
Recollection
The answer to question 1 is: A,
B, D, G "Collection, Configuration, Processing, Reporting"
2.The tracking code in Google Analytics:
sends data back to
your Google Analytics account for reporting
tracks changes
in your AdWords account
identifies new
and returning users
The answer to question 2 is: A,
B, D, "connects data to your specific Google Analytics account, sends data
back to your Google Analytics account for reporting, identifies new and
returning users"
3.Which Analytics tracking technology would you use to
collect how users interact with a web-connected ticket kiosk?
JavaScript
Tracking Code
The Measurement
Protocol
HTML
The answer to question 3 is: C
"The Measurement Protocol"
4.Google Analytics can only recognize returning users on
websites, not on mobile apps.
False
The answer to question 4 is:
"FALSE"
5.During data processing, Google Analytics:
aggregates your data
into database tables
imports data from
other sources you've defined, like Google AdWords or Webmaster Tools
organizes hits
into sessions
The answer to question 5 is: A,
B, C, D "transforms your raw data, aggregates your data into database
tables, imports data from other sources you've defined, organizes hits into
sessions "
6.A session in Google Analytics consists of:
Interactions or hits
from a specific user for all time
Interactions
or hits from a specific user over a defined period of time
A group of users getting together in person to
discuss Analytics
The answer to question 6 is: C
"interactionsor hits from a specific user over
a defined period of time"
7.How can you add data to Google Analytics from other
sources?
By downloading your
data from Webmaster Tools and manually importing it into Google Analytics
By uploading a .csv
file to Google Analytics to attach new dimensions like “Topic” and “Author” to
an existing dimension like “Page Title”
By using Cost Data
Upload to import click and cost data from your non-Ad Words advertising
campaigns
The answer to question 7 is: D
"By using Cost Data Upload"
8.Which of the following are configuration settings that
can change how your data appears in your reports?
Channel
Groupings
Filters
Users
Goals
Interactions
The answer to question 8 is: B,
C, E "Channel Groupings, Filters, Goals"
9.Which of the following are dimensions in Google
Analytics?
Visits
Time on Page
City
Browser
Language
Pageviews
Unique Visitors
The answer to question 9 is: A,
D, E, F "Campaign, City, Browser, Language"
10.You can combine any metric with any dimension in a
Google Analytics report.
False
The answer to question 10 is:
"False"
11.When does Google Analytics sample data for reporting?
When you create a
report with metric and dimension combinations that have not been pre-aggregated
and the report is based on data from a large number of visits
When the report is
pulled at the end of the high traffic week
When you create a
report with metric and dimension combinations that have not been pre-aggregated
and the report is based on data from a small number of visits
The answer to question 11 is: B
"When you create a report with metric and dimension combinations that have
not been pre-aggregated and the report is based on data from a large number of
visits"
12.You've discovered that a significant portion of your
site traffic is coming from your internal users and is skewing your customer
data. Which of the following solutions should you implement to clean up your
report data?
Have your account
administrator configure a Filter that excludes internal traffic from being
included in your report views
Have your account
administrator reprocess the data in your account to exclude internal users
There's not a way to
prevent the internal traffic from showing in your reports.
The answer to question 12 is: B
"Have your account administrator configure a Filter that excludes internal
traffic from being included in your report views"
13.You've discovered that data about the Product pages of
your ecommerce website is missing from your reports. Which of the following
could be the cause? (select all that apply)
Google Analytics
doesn't collect data from eCommerce sites
During processing
Google Analytics sampled out the Product pages from your reports
A filter applied
during processing was configured to remove Product pages data from your reports
The answer to question 13 is: A,
D "tracking code wasn't placed on those pages, A filter applied during
processing was configured to remove Product pages data from your reports"
14.For a website that hosts 45 minute-long documentary
videos, what configuration settings could you use to more accurately track user
engagement?
Add a Filter to
exclude users who don't watch a video on your site
Adjust the session
timeout length to be greater than 45 minutes so that the session doesn't
automatically timeout while a user is watching a long video on the site
Create a Content
Grouping that groups together all of your video pages in your reports
The answer to question 14 is: C
"Adjust the session timeout length to be greater than 45 minutes"
15.How could you create a customized dashboard in Google
Analytics that you can monitor on a daily basis?
Use the Google
Analytics reporting APIs to automatically send data to a dashboard application
you create
Create a dashboard
directly in the Google Analytics user interface and share it with your team
It's not possible to
create a dashboard using Google Analytics data
The answer to question 15 is: B,
C " Use the Google Analytics reporting APIs to automatically send data,
Create a dashboard directly in the Google Analytics user interface"
