Showing posts with label Cloaking. Show all posts
Showing posts with label Cloaking. Show all posts

Sunday, July 26, 2015

Five reasons & solution why your Google rankings have dropped

Have your rankings dropped recently? Don't panic. Before you do anything, you should find the cause of the problem. The better you understand the reason why your rankings dropped, the better you can prevent future ranking drops.

There are five major reasons why your web pages are ranked lower than before:


Reason 1: your website changes

Most webmasters update their web pages regularly. As long as the changes are only small, this won't have a big effect on your rankings. However, if you re-design your web pages or if you optimize a page for a different topic then search engines might re-calculate your search engine rankings.
Many webmasters believe that Google has a filter for changed web pages (the so-called 'sandbox'). If you change your web pages, Google will temporarily downrank your website to make sure that you are not spamming them.

Solution: If you have web pages that have high rankings on Google for important keywords, only change these pages with great care. Make sure that most pages of your website are relevant to the topic of your site. Relevancy to the topic is as important as relevance to a particular keyword.

Reason 2: the links to your website are problematic

If you have an old website with a grown link structure then it's not likely that your site rankings will drop because of a link change.
If the links to your site are mainly paid links or automatically created links then it is likely that your website has been penalized by Google. Sudden changes in the link structure of a website make a website suspicious.

Solution: If you still use shady link building tools or services, stop it now. The links that point to your website must make sense to website visitors and search engines. If you don't work on your links that point to your website then your website will be replaced by websites with a better link structure.

Reason 3: the websites of your competitors change

Everybody wants to be on Google's first result page. For that reason, it's only natural that other websites will be listed better than yours if you don't work on your web pages.
Many websites target the same topics as you do. If these other websites have better content and better links than your site then it's only natural that these sites get better rankings.

Solution: You must offer better content than your competitors. Make sure that you offer many web pages that are relevant to the topic of your website and that you have better links than your competitors.

Reason 4: your web pages contain spam

Search engines don't like spam. If search engines find out that you use cloaking, hidden text, doorway pages or any other spam technique on your web pages then it is extremely likely that your website will be penalized.



Solution: Don't try to cheat Google. It's simply not worth it if you want to develop a sustainable business. Remove all spam elements from your web pages. Just because your website hasn't been penalized yet doesn't mean that search engines won't find the spam elements in the near future.



Reason 5: technical problems

Your web server can be the reason for a ranking drop. If your website is down when the search engine spider tries to access your website then search engines cannot give your web pages high rankings because they don't know your pages.
Some websites display the correct web page in the web browser but the server returns an error code. In that case, search engines won't index the web pages.

Sunday, May 17, 2015

Some Black Hat SEO techniques

Some Black Hat SEO techniques
  1.  Keyword Stuffing
  2.  Cloaking.
  3.  Doorway Pages or Gateway Pages
  4.  Link Farming
  5.  Hidden Text, etc.

Some Black Hat SEO techniques

Keyword Stuffing : -
"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Cloaking.: -
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.

Some examples of cloaking include:
  • 1.       Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • 2.       Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor
Doorway Pages or Gateway Pages : -
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

Here are some examples of doorways:
  •   Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
  •   Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
  •   Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy
Link Farming : -
The process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet

Hidden Text : -
Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the major search engines.