Boost inbound marketing success with content marketing, SEO and social media

WEBINAR INFORMATION

When: March 9 at 11am PST - 2pm EST

Duration: 45 minutes

Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience.

In this webinar, digital marketing experts Julie Gauthier of Scoop.it, Marguerite Inscoe ofReLaunchU and Chris Raulf of Boulder SEO Marketing will present how to systematically create and promote buyer-person targeted content that will boost organic search traffic to a website and generate more leads. After the webinar, attendees will have a better understanding of the principles of campaign-based content marketing and why search engine optimization and social media marketing are a crucial part of getting your content in front of the right audience.

SOCIAL MEDIA IS A BEAUTIFUL THING.

It allows you to do three important activities: connect with prospects, establish a relationship with them, and convert them to paying customers. That three-step approach is one of the many things that makes social media so appealing. All you have to do is connect, relate, then convert.

Simple, right? Not so fast.

• There’s a problem with social media that most business people don’t like to talk about. It’s the fact that metrics such as Facebook Likes, Twitter followers, LinkedIn followers or even blog comments don’t necessarily translate into new customers. 
• Oh, sure, we all enjoy tracking our social media metrics, especially when we see them increase. After all, every new follower is a potential new customer. And if you can keep those Likes, followers and comments coming, then eventually you’ll be printing money, right?
• Unfortunately, that’s not the way it usually turns out. In fact, some data indicates that as your social followers increase, your conversion rate with those new followers decreases.

Why is that?

It’s because the quantity of your social media following isn’t nearly as important as the quality of your social media following. 

Here’s an example: Which would you rather have, 1,000 disengaged followers or 500 engaged followers? Of course, the answer is that you’d rather have 500 engaged followers, especially if they fit your customer profile. After all, the purpose of your social media program isn’t to get followers, it’s to get customers.