Sunday, May 17, 2015

Some Black Hat SEO techniques

Some Black Hat SEO techniques
  1.  Keyword Stuffing
  2.  Cloaking.
  3.  Doorway Pages or Gateway Pages
  4.  Link Farming
  5.  Hidden Text, etc.

Some Black Hat SEO techniques

Keyword Stuffing : -
"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Cloaking.: -
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google’s Webmaster Guidelines because it provides our users with different results than they expected.

Some examples of cloaking include:
  • 1.       Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • 2.       Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor
Doorway Pages or Gateway Pages : -
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

Here are some examples of doorways:
  •   Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
  •   Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
  •   Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy
Link Farming : -
The process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet

Hidden Text : -
Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the major search engines.