What is the Use of Anchor Text in SEO?

The anchor text of a link is the readable portion; it only refers to the text you use, not the URL. For example, if you link to SEO SERVICES, you might write the link out as "SEO SERVICES" This makes “SEO SERVICES” the anchor text of the link. Search engine robots use anchor text to help determine what that page is about, and provide keywords to help other users find that page. As such, choosing specific anchor text is an important aspect of SEO.

First off let’s define anchor text. Anchor text is that portion of a hyperlink that is viewed by a user on a webpage (the clickable text). This is a most important off page factor to securing high rankings in Google is appropriate anchor text pointing to the specific page of your website that has been optimized to target that term for that keyword phrase.

Here is a typical html link:

 http://www.devseoexpert.blogspot.com”> SEO SERVICES 

Finally we can say that the anchor text is a keyword, & by using it we increase the ranking of our keyword on your search engine Result.

How much does SEO cost? How can you get more for your money?

If you want to succeed with your website, you have to decide how much you will spend on search engine optimization. As SEO is crucial to survive the fierce online competition, the question is not if you should invest in SEO but how much you invest. SEO can be very expensive. How can you get more for your money?

How much do SEO companies charge?

1. Hourly consulting: 

the average SEO agency (or individual) charges between $100 and $300 per hour (all amounts in US$).

2. Fixed prices: 

businesses that are new to SEO often buy services at fixed prices. This can be a website content audit (usually $500-$7,500), link profile audits ($500-$7,500) or SEO copywriting ($0.10-$0.50 per word).

3. Monthly retainer: 

the most popular pricing model is a monthly payment. On average, SEO agencies and individuals charge $750-5,000 per month. Depending on how much you pay, you can expect different services: regular analytics reports, on-site optimization, link building, keyword research, etc.

Some offshore companies offer 'SEO' services for much lower prices ($100-$500/month). In general, you can be sure that these services use spam techniques to 'promote' your website and that these services will backfire on you.

If an SEO service is too cheap, it's likely that they use risky methods. That's a lesson that many businesses had to learn in the past.

How to get more for your money

Many things that SEO agencies do for you can be automated with the right tools. For example, our web-based SEO tool SEOprofiler can do the following for you:

·  Regular website audits: the website audit tool in SEOprofiler automatically checks the content of your web pages and it shows you all the errors that should be corrected.

·  Regular link profiler audits: the link profiler tool in SEOprofiler shows you the backlink structure of your website. It also shows the backlinks that could have a negative influence on the rankings of your web pages.

·  Regular analytics reports: use the scheduler in SEOprofiler to automatically get website analytics reports by email. You can also view your reports online and you get access to all important key metrics.

·  On-site optimization: the Top 10 Optimizer tool in SEOprofiler analyzes the content of your web pages.

·  Regular position checks: the ranking monitor in SEOprofiler checks the position of your web pages on Google, Bing and Yahoo. You can specify the exact city from which the rankings should be checked. The ranking monitor informs you about dramatic ranking changes, it shows easy ranking opportunities, and much more.

Search engine optimization takes time. SEO is a long-term investment. You will get the best results if you regularly work on your web pages. If you haven't done it yet, try SEOprofiler now: