Thursday, January 1, 2015

MARCH 2014 - Google Analytics Platform Principles



1.    What are the four main components of the Google Analytics platform?

 Collection 

Configuration 

Continuation 

Processing 

Progressing 

Recollection

 

The answer to question 1 is: A, B, D, G "Collection, Configuration, Processing, Reporting"

 

2.      The tracking code in Google Analytics:

sends data back to your Google Analytics account for reporting
 tracks changes in your AdWords account
 identifies new and returning users
The answer to question 2 is: A, B, D, "connects data to your specific Google Analytics account, sends data back to your Google Analytics account for reporting, identifies new and returning users"


 

3.      Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?

 JavaScript Tracking Code
The Measurement Protocol
HTML
The answer to question 3 is: C "The Measurement Protocol"


 

4.      Google Analytics can only recognize returning users on websites, not on mobile apps.

False
The answer to question 4 is: "FALSE" 


 

5.      During data processing, Google Analytics:

aggregates your data into database tables
imports data from other sources you've defined, like Google AdWords or Webmaster Tools
 organizes hits into sessions
The answer to question 5 is: A, B, C, D "transforms your raw data, aggregates your data into database tables, imports data from other sources you've defined, organizes hits into sessions "


 

6.      A session in Google Analytics consists of:

Interactions or hits from a specific user for all time
 Interactions or hits from a specific user over a defined period of time
 A group of users getting together in person to discuss Analytics
The answer to question 6 is: C "interactions or hits from a specific user over a defined period of time"


 

7.      How can you add data to Google Analytics from other sources?

By downloading your data from Webmaster Tools and manually importing it into Google Analytics 
By uploading a .csv file to Google Analytics to attach new dimensions like “Topic” and “Author” to an existing dimension like “Page Title” 
By using Cost Data Upload to import click and cost data from your non-Ad Words advertising campaigns
The answer to question 7 is: D "By using Cost Data Upload"


 

8.      Which of the following are configuration settings that can change how your data appears in your reports?

Channel
Groupings
Filters
Users
Goals
Interactions
The answer to question 8 is: B, C, E "Channel Groupings, Filters, Goals"


 

9.      Which of the following are dimensions in Google Analytics?

Visits
Time on Page
City
Browser
Language
Pageviews
Unique Visitors
The answer to question 9 is: A, D, E, F "Campaign, City, Browser, Language"


 

10. You can combine any metric with any dimension in a Google Analytics report.

False
The answer to question 10 is: "False"


 

11. When does Google Analytics sample data for reporting?

When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
When the report is pulled at the end of the high traffic week
When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits
The answer to question 11 is: B "When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits"


 

12. You've discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean up your report data?

Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
Have your account administrator reprocess the data in your account to exclude internal users
There's not a way to prevent the internal traffic from showing in your reports.
The answer to question 12 is: B "Have your account administrator configure a Filter that excludes internal traffic from being included in your report views"


 

13. You've discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)

Google Analytics doesn't collect data from eCommerce sites
During processing Google Analytics sampled out the Product pages from your reports
A filter applied during processing was configured to remove Product pages data from your reports
The answer to question 13 is: A, D "tracking code wasn't placed on those pages, A filter applied during processing was configured to remove Product pages data from your reports"


 

14. For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?

Add a Filter to exclude users who don't watch a video on your site
Adjust the session timeout length to be greater than 45 minutes so that the session doesn't automatically timeout while a user is watching a long video on the site
Create a Content Grouping that groups together all of your video pages in your reports
The answer to question 14 is: C "Adjust the session timeout length to be greater than 45 minutes"


 

15. How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis?

Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
Create a dashboard directly in the Google Analytics user interface and share it with your team
It's not possible to create a dashboard using Google Analytics data
The answer to question 15 is: B, C " Use the Google Analytics reporting APIs to automatically send data, Create a dashboard directly in the Google Analytics user interface"