In search engine optimization
(SEO) and the pursuit of getting a good chunk of the market, keywords play an
important role. Properly selected keywords define the direction of an online
campaign. And the company and the organization that can efficiently target the
right keywords searched by the target market are the ones that survive in the
highly competitive internet market. This is the reason why major companies have
expanded their advertising efforts online in order to tap what the consumers
are looking for. But getting the best and the most efficient keywords is not an
easy task; there is a science in selecting the most appropriate keywords and
not all keywords and phrases are best used and utilized in an internet
marketing campaign. If you are at this stage of planning, it's best that you
should be aware of the best ways on how to evaluate the relevancy and the
possible effective of the short-listed keywords. Listed below are some suggestions
on how to evaluate keywords at least in the context of search engine
optimization.
Do an internal assessment
Are the shortlisted keywords
relevant and related to the actual content and focus of the website? Or will
the consumers and internet users find exactly what they are looking for in the
website after they have clicked on the provide link? If you say yes to two
basic questions, then you are on the right track and you have targeted
generally the right keywords for your campaign.
Do a check of
the keywords in search engines
If a check with the search
engines reveals that there are associated advertisements to the keywords that
you have selected, then it means that the keywords are highly valued in the
industry and online. And you are on the right track as well in identifying
keywords that can deliver financially.
Another good strategy to use is
to purchase a small campaign at Google. You can choose specific keywords for
your campaign and link these keywords to the most relevant page in your
website. Now what you should do is to monitor the kind of traffic that the
specific page is getting. The data that have been gathered should be used and
tabulated in order to come up with estimates as to how effective the keywords
are. For example, if for the past day the webpage received 1,000 impressions or
clicks, and of that number 100 actually visited the site, and 1 internet user
have converted to sales say $10. Then this means that every visitor attracted
to the keyword selected is valued at around $.01. And in order to compare the
value of the keywords, test another keyword by using the actual process and
theoretically compute for the amount per visitor. The one with the higher
valuation is of course the better keyword for the campaign online.
These are basic and rough
suggestions on how to value the keywords on hand. There are other advanced ways
too, and these are often used by big businesses that truly put all time and
effort on search engine optimization and keyword research. And most of the
time, these advanced ways on how to test the value of keywords will come with
online tools and software thus can be costly. But the results are helpful of
course to the marketers willing to realize the value of their keywords.