Overview
What is the goal of your website? Is it for visitors to purchase items? Sign up for a newsletter? Goals allows you to track how many people have completed your goal is and then reports it to you through Google Analytics.
Total Conversions
This tab will show you how many conversions or ‘goals’ have been completed within a certain amount of time. You can break it down by day or hour for more in depth information.
Conversion Rate
What percentage of your visitors complete on of your goals? This tab will show you all this data.
Goal Verification
When you set up a goal in Google Analytics you will have to determine a point in which your goal has been met. This example shows that when a user reaches the page /contactconfirm.asp that the goal has been achieved. From a user perspective, the only way they can access this URL is if they successfully fill out the contact us form on the DKS website.
Reverse Goal Path
Want to know what your visitors were doing before they met the goal you set up? This is the tab you can see reverse paths. For instance, DKS gets a lot of contact forms filled out once a user visits a service page or views the project pages.
Goal Value
Google Analytics allows you to set a value for each goal that is achieved. Have you done the calculation for the value for each quote request e-mail you receive? Place this value in Google Analytics when setting up your goals. Now when you click on the goal value tab you will be able to see a financial value for each goal achieved.
Goal Abandoned Funnels
How many people started the conversion process but left your site before completing the goal? This tab will give you this information.
Funnel Visualization
Assuming you set up a funnel for your goals (advance set up required) this tab will show you a visual for where your visitors are leaving your site. This information is extremely valuable for showing ‘issue’ pages in your checkout/conversion process.