Google Launches Panda 4.0

It's official. Panda 4.0 has officially hit the Google search results.

The Panda algorithm, which was designed to help boost great-quality content sites while pushing down thin or low-quality content sites in the search results, has always targeted scraper sites and low-quality content sites in order to provide searchers with the best search results possible.

Panda 4.0, which Google and Matt Cutts confirmed began rolling out yesterday, has definitely caused some waves in the search results. However, the fact that Panda 4.0 is also hitting at the same time as a refresh of an algorithm targeting spammy queries like payday loans makes it a little bit more difficult for webmasters to sort through the damage.

With the payday loans refresh impacting extremely spammy queries and Panda targeting low-quality content, some webmasters could potentially get hit with both of these or by just one or the other.

Google Payday Loans Algorithm

If you do SEO for websites in any market areas that tend to produce highly spammy search results, then you should be aware that over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update."

This update, which was designed to combat specific search queries that tend to have a high number of extremely spammy results, saw a refresh that was fairly noticeable to many algorithm watchers and webmasters.

Webmasters started noticing the change over the weekend, leading to speculation about whether it was Panda, Penguin, or something else entirely. However, Google confirmed to Search Engine Watch that it was indeed the payday loans algo that was updated and released.

"Over the weekend we began rolling out a new algorithmic update," a Google spokesperson told SEW. "The update was neither Panda nor Penguin – it was the next generation of an algorithm that originally rolled out last summer for very spammy queries."

This update, which came shortly before Google began rolling out Panda 4.0 yesterday, affects an unknown percentage of search queries. However, like the previous update, the next generation update affected international queries more substantially than English queries, as part of their crackdown on international spam. More details are slowly coming out regarding what has been affected, and non-English sites are definitely seeing the changes.

The first-generation update was released in June 2013, and got its name because payday loans was one of the queries that was targeted and affected by the change. It affects many markets and areas outside of the payday loan search space, specifically targeting high-value, highly spammed search results.

Top FREE Tips To Start Email Marketing in 2014

Step by step tips to start Email Marketing for your website:-

Email marketing can be a very cost-effective method of reaching your target audience.

It will assist you to create and maintain smart relationships with prospective customers, existing shoppers and partners, and unfold the word regarding your product and services.

This article guides you thru the method of beginning associate degree email selling campaign, step by step.

Step 1: Decide what your campaign is for :-

The key to a prospering email selling campaign is obtaining your aims and objectives right from the beginning.

You need to decide:

What the aim of your campaign is:- 

* to seek out new customers?

* to urge further business?

* to create on your relationships with shoppers or prospects?

* World Health Organization ought to receive the emails

* World Health Organization ar you targeting?

* What ar their interests? What would they be yearning for, and why would they have an interest in hearing from you? however usually must you send them

Generally speaking, there don’t seem to be several things wherever it’s better to email individuals quite once a two weeks. Once a month is kind of an honest frequency – any longer usually, and you’ll get to individuals – any less usually, and that they might have forgotten World Health Organization you’re in between.

Step 2: Get your list along :-

When assembling or getting a list, it’s essential to create positive you keep the correct facet of the law.

If you’re assembling email addresses yourself of individuals with whom you are doing not have associate degree existing commercialism relationship, and if you’re emailing people instead of generic business addresses like info@, then you then you want to get previous consent.

This can take a spread of forms, however the essential premise is that the user ought to perceive that they’re willing and grasp what they’re sign language up for.

If you’re shopping for or dealing associate degree email address, raise the provider regarding wherever the information has return from and what you’ll be able to send to the users on the list. Bear in mind that results from rented lists ar ofttimes poor and may damage your name, as a result of the users on the list don’t grasp you. several well-thought-of email computer code suppliers won’t permit you to use an inventory that you just haven’t designed yourself.

Step 3: Decide what computer code to use :-

Although it’s going to seem to be the ‘easy approach’ to easily use your own email package – like Outlook {for example|for instance|as associate degree example} – to conduct an email selling campaign, we’d much discourage you from doing therefore. you’ll be able to risk having your email address blacklisted.

In addition, you have got lots of alternative limitations:

you may not be able to do something subtle with graphics in your emails

it’ll be tough to manage unsubscribes. you want to give a straightforward mechanism for your users to unsubscribe from your email campaigns. If you were employing a commonplace email package you’d then have to be compelled to bear in mind to get rid of them by hand from your list

you may not be able to get statistics showing you ways many folks have opened your emails / clicked on links and then on.

You must conjointly ensure that subscribers’ email addresses ar hid from fellow subscribers. If you’re employing a commonplace email package, this implies golf shot them into the “bcc” field, instead of “to” or “cc”.

A better various would be to use a specialist email selling computer code package, which might alter you to transfer emails set out like websites, containing graphics (‘HTML emails’), build it easier to take care of unsubscribes and acquire helpful statistics to assist you live the success of your campaigns. This computer code is sometimes either procured on a monthly or annual subscription basis, or with a fee per message sent, or a mixture of each. several of those computer code packages are literally free at the foremost basic level, therefore there extremely is not any valid reason to not use the right computer code.

Step 4: Decide the content of your initial message :-

First impressions count, and thus obtaining your initial message right is crucial. you’re planning to have to be compelled to assume about:

Giving the e-mail associate degree stunning title that induces individuals to click thereon

making some compelling content – either in terms of fascinating articles, or smart product or special offers, reckoning on what you’re reaching to do

ensuring that you just will live up to your initial email in succeeding messages!

You can select either to place all of the content into the e-mail itself, or maybe higher, consider as well as ‘teaser’ paragraphs that lead on to the total articles on your web site. If you direct guests through to your web site, you may be able to see from your web site Analytics package what they did when they arrived on the location – did they bounce straight back out once more, or lollygag around, reading multiple pages and perhaps even submitting associate degree enquiry?

Step 5: Giving your email a visible impact :-

Even if you’re not victimisation markup language emails (emails with graphics in them), you continue to have to be compelled to trust the layout of your email.

The key here is simplicity – build it straightforward for your guests to seek out what they’re yearning for, and ensure the data is straightforward to browse.

Space out paragraphs and separate articles. If you are doing have the flexibility to use graphics, don’t go too over the highest. bear in mind that each image you add will increase the time it’ll reckon your message to transfer in your user’s inbox.

Make sure that you just have an honest reason for as well as every image, and ensure you compress that image to as tiny a file size as attainable.

If you’re attempting to create a private relationship together with your subscribers, a photograph of yourself may be an honest (if slightly embarrassing) plan.

Step 6: live your success :-

If you don’t place in situ the way of activity your success, you won’t grasp whether or not or not your campaign has achieved its objectives.

If you’re victimisation associate degree email selling package, you must have access to statistics regarding your emails as a part of the service. this could offer you data such as:

what number individuals have opened the message

however might have clicked on the links to your web site

what number have unsubscribed

…and so on.

Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

Note: We’ve named this update the Pigeon update.

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

In addition, Google said that this new algorithm improves their distance and location ranking parameters.

The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages.

Google has not commented on the percent of queries impacted by this algorithm update, nor if certain web spam algorithms were deployed in this update.

If you have noticed any ranking changes and referral changes for your local business, please let us know in the comments.

Social Media On Off-Page SEO

The first and foremost priority of Google is to provide quality content to its searchers. And the best feature of a quality content is that it gets shared more. Search engines like Google take social signal as an important metric for ranking web pages.

Make profiles for your blog or business website on social networks so that you can stay connected with your users and visitors socially. When you grow a strong social community making your content go viral becomes a lot easier. You just have to share your web page’s link with your followers and the rest is done by them. If you write really great and compelling content it will get shared more and hence increase its chances of getting better rank in search results.

Engagement with your social community is a very important aspect when you want your social community to share your content virally. So try to provide as much value you can to your followers so that they are loyal to you and love to share your content.

Social bookmarking is also a great way to do off-page SEO for your web pages. There are hundred of social bookmarking sites that help users bookmark your web page if they liked it. If your web page gets bookmarked more it sends good signals to search engines that your content is great and should be ranked higher.

You can also bookmark your own web pages using tools like Social Poster or Social Marker to bookmark them over a large number of social bookmarking sites. It saves you a lot of time as it semi-automates the process of bookmarking and you also don’t need to wait to for others to bookmark your page for you to tell Google about it. 

About SEM | SMO | SMM

WHAT IS SEM?

Sometimes you hear people using the terms SEO and SEM interchangeably and although these two terms may have once had a very close origin and meaning, today they are distinct from one another. Let us see how Google defines SEM (search engine marketing).

The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). — online marketing vocabulary, Learn with Google

As we can see, SEM involves paid advertisements such as Adwords, Bing ads, Yahoo and any other methods of online advertising. This process involves the creation of campaigns and measuring results. You set a budget and expect an immediate return on that investment. It is also the fastest way to get your website to show up on the first page of search engine results. These results show up as sponsored ads at the top or side of the organic search results.

WHAT IS SMO?

So now we know what SEO and SEM are, but what is SMO? SMO stands for Social Media Optimization. Perhaps the best definition I found for this was via a forum on the discussion of SMO:

Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily. — anonymous

The bottom line is, you have to build online profiles via social media networks so that you can share the content you create on your website or blog. Additionally, you add social media share buttons to allow other people to easily share your content.

WHAT IS SMM?

Similar to SEM, SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.