Links and SEO

First off we are going to mention 3 primary types of links that affect your website SEO and its effectiveness: internal links, external links, and backlinks.

What is an Internal Link?

Internal links are links that go from one page to another page on the same domain. They are commonly used in main navigation. These type of links are useful for three reasons:

§  They allow users to navigate a website.

§  They help establish information hierarchy for the given website.

§  They help spread link juice (ranking power) around websites.

What is an External Link?

An external link is a link that points at an external domain.

§  Many SEO professionals believe that external links are the most important source of ranking power.

§  External links pass "linkjuice" (ranking power) differently than internal links because the search engines consider them as third-party votes.

§  Many SEO professionals don't believe that the "title" attribute is used for rankings purposes.

What are backlinks?

Backlinks refer to hyper-links pointing to a particular Web page. Backlinks are important to SEO, because Google considers the quality and quantity of backlinks to determine "PageRank".

To be clear, backlinks aren't the single determining factor for search rank, but they are a factor that's often abused for Google search results. Google is constanly tweaking their search ranking formulas, "alogorithms", in order to weed out pages that earn their rank through wrongful means. Many companies ran into trouble for creating an artificial web of backlinks in order to inflate their ranking. If you'd like to get legitimate backlinks the correct way, create great quality relevant niche content that people want to link. That's easier said than done in this age of social media, because most social media tools use links that are automatically tagged as "nofollow" for Google in order to prevent spammers from using the system as an automated backlinking system. 

What are Link Value Factors?

Link Value Factors are best described by this article from WIEP.net which was determined by which factors professionals from the field of SEO consider to be of influence on the value of a link and/or on the potential amount of link juice that a link can pass. Because most of us understand the value of links in terms of traffic, this research mainly focuses on the value that search engines may allocate to a link. 

How Small Business Can Make it Big

This is true for large, medium, and especially small-sized companies and whether or not they are doing business online. A local company may include various offline advertising campaign but also needs to consider internet marketing strategies for them to become successful and to maximize their sales as well.....

Online Marketing :-

There are main aspects of online internet marketing that may interest small business. These aspects can be essential for local and offline businesses. 

1. Search Engine Optimization or SEO is a critical portion of marketing for small business. Being visible in search engines provides them a chance to compete with other companies. It is important for a company to be in a higher place in search results for words relevant to what they are selling. Internet marketing firms offer this service, making sure that your site is visible to those who are looking for your product or service online.
2. Local Search Marketing – integration of search engine’s mapping functions and address information. Your contact number and website address can be included.
3. Content Marketing – is about giving your target client the information about your service or product. Informing them with what you offer will more likely to generate sales as you instill confidence on them. It is done traditionally with brochures and leaflets, but today, it can be done in a business’s websites. Producing content with blogs, slide shows, and videos will not only entertain your customers but will also educate and enlighten them.
4. Social Media Marketing – integrating social media with your business can benefit a company or not depending on the type of products and services they offer. Some companies aim to be in touch with their customers and provide them news. This method in general strengthens to a business ‘customer’s base and help them achieve repeat sales. Small business usually relies on their local market to attract new customers.
5. Email Marketing – this online marketing is crucial for small business both online and offline. This is where they can build a list of existing and prospective clients, offer them new products, and give updates. It is considered the most important small business marketing as it grows more valuable in the long run.

Depending on your business type, these areas of marketing may be effective on you. You can seek for professional help or outsource it if you lack manpower. Also, you have to consider the appearance of your website. Usability and design are now important parts of every marketing effort.